PPC Account Audit
Cross-platform paid ads audit covering Google Ads and Microsoft Ads. Includes account structure review, keyword and search term analysis, bidding strategy assessment, conversion tracking validation, and a prioritized recommendations report with specific action items.
What's included
- Account structure review across Google Ads and Microsoft Ads
- Campaign and ad group organization assessed against best practices for your vertical
- Keyword and search term analysis to find waste, gaps, and untapped intent
- Match type and negative keyword review
- Bidding strategy assessment with recommendations based on conversion volume and goals
- Ad copy, asset, and extension audit
- Quality Score breakdown with diagnosis of low scorers
- Audience and remarketing setup review
- Conversion tracking validation across pixels, server-side events, and offline imports
- Budget pacing and allocation analysis across campaigns
- Prioritized recommendations report with specific, actionable next steps
Why it matters
Most PPC accounts have money leaking in places nobody's looked at in months. Wrong match types, broken conversions, bidding strategies that don't fit the data volume, audiences that haven't been touched since launch. An audit pulls all of it into one view and tells you exactly what to fix first, what's worth keeping, and what to cut. You walk away with a roadmap that pays for itself before the first month of changes is done.
What clients say
“Thomas from SmartMetrics is not only easy to work with but is a wealth of knowledge. Thank you, Thomas!”
SmartWatt Marketing
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
“Thomas was highly available and quick to answer any questions I had.”
Kesler Tanner
Custom Project
Need a custom project?
Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert