Offline Conversion Tracking for Google Ads/Bing
Closed-loop CRM-to-Ads conversion pipeline using Zapier, native integrations, or direct API. Routes lead stage changes (booked, qualified, won) back to Google Ads and Bing as offline conversions for bid optimization.
What's included
- GCLID and MSCLKID capture on lead forms with CRM field mapping
- Conversion pipeline built via Zapier, native integrations, or direct API
- Lead stage events mapped to Google Ads and Bing conversion actions
- Conversion values tied to deal size or lead score, not flat amounts
- Enhanced conversions for leads where applicable
- Backfill of historical conversions to seed bid strategies faster
- QA across the full path from form fill to closed-won
- Documentation so your team can maintain and extend it
Why it matters
Google Ads and Bing optimize on whatever conversion signal you feed them. Send raw form fills and the algorithms find more form fillers, most of whom never buy. Send booked, qualified, and won deals back into the platforms and bidding starts targeting people who actually convert downstream. For lead gen businesses, this is usually the single highest-leverage tracking change you can make.
What clients say
“Finding SmartMetrics was a real relief – as a research and education institute with a somewhat unconventional focus within Google Analytics, we previously struggled to find an online training program or consultant that could help us. SmartMetrics helped us to review our entire GA4 setup, and finalized multiple dashboards that addressed our subdomain website complications and redesigned our PDF download tracking. Tomas was clear, communicative and efficient, and took time to provide helpful advice at every stage of the project. We would definitely choose SmartMetrics again for future GA4 improvements.”
Micah Greyeyes
Yellowhead
“Tomas is amazing! I had no idea how to get anything set up and I had a million questions. He answered all of my questions and was super patient with me. He is very knowledgeable and very good at what he does, I would highly recommend Smartmetrics and Tomas if you have any google advertising needs.”
Lavinia Lobo
Smartmetrics
“Best in the field!”
Walid Feghali
Custom Project
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Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert