Server-Side GTM Setup
Server-side Google Tag Manager container deployed on Stape or Google Cloud with a custom subdomain, GA4 client, and tag transport. Includes data minimization, bot filtering, and routing of pixel traffic through your domain.
What's included
- Server container deployment on Stape
- Custom subdomain setup with SSL so traffic routes through your domain
- GA4 client configured for first-party data collection
- Tag transport for GA4, Google Ads, Meta CAPI, and other platforms
- Data minimization rules to strip PII before it hits third parties
- Bot and spam filtering at the server layer
- Enhanced conversions and CAPI dedup with client-side events
Why it matters
Client-side tracking keeps getting weaker. Ad blockers, ITP, and browser restrictions chip away at the data ad platforms need to optimize. Server-side GTM fixes that by routing pixel traffic through your own domain, extending cookie lifetimes, and giving you control over what data leaves your stack. The result is better match rates, stronger ad performance, and a tracking setup that holds up as browsers keep tightening the screws.
What clients say
“Thomas was highly available and quick to answer any questions I had.”
Kesler Tanner
“Best in the field!”
Walid Feghali
“Tomas is an exceptional analytics expert. He helped us migrate a client from Universal Analytics to GA4, including creating GTM tags/triggers/variables, ecommerce tracking setup, other event tracking setup, and even built out funnels. This client had a unique shopping/enrollment checkout process, but the migration and configuration was launched without any issues. Highly recommended for any analytics work.”
Brian Thomas Clark
Custom Project
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Let's talk.
Not every project fits a fixed price. Tell us what you need — we'll scope it out and get back to you within 24 hours with a clear proposal.
- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert