E-commerce Tracking Setup
Full GA4 enhanced eCommerce tracking on Shopify, WooCommerce, BigCommerce, or Wix. Covers the full purchase funnel from product views to refunds, with revenue parity between platform and analytics.
eCommerce Tracking Setup
Full GA4 enhanced eCommerce tracking on Shopify, WooCommerce, BigCommerce, or Wix. Covers the full purchase funnel from product views to refunds, with revenue parity between platform and analytics.
What's included
- GA4 enhanced eCommerce events across the full funnel (view_item, add_to_cart, begin_checkout, purchase, refund)
- Product, category, and variant data passed through with each event
- Server-side deployment via GTM where supported for resilience against ad blockers
- Revenue parity between your store backend and GA4 within an acceptable margin
- Refund and partial refund tracking so reported revenue stays accurate
- Coupon, shipping, and tax fields populated for true net revenue reporting
- Cross-domain tracking for headless or multi-domain stores
- Integration with Google Ads and Meta CAPI so purchase data flows everywhere it needs to
- QA across desktop, mobile, and guest vs logged-in checkout flows
Why it matters
Most eCommerce tracking is half-broken and nobody realizes until they try to reconcile GA4 with Shopify and the numbers are 20% apart. By then, ad platforms are optimizing on partial data and merchandising decisions are being made on the wrong product performance. A proper setup gives you revenue parity, a complete funnel view, and clean data flowing to every ad platform, so the numbers you act on are actually the numbers.
What clients say
“Wow! I can't say enough about the team at SmartMetrics! They are super fast, intelligent, and helpful in understanding and addressing your problem. I have worked with them multiple times on different accounts. I highly recommend them! I will continue to use them going forward! Big shout out to Tomas for all his help!”
Anna Crowe
“One of the best SEM, advertising and analytics minds in the business! A great addition to any team looking to solidify or enhance their digital marketing efforts!”
Chris Brewer
“Working with SmartMetrics has made a huge difference in my business. I now know what is working on an hour by hour basis, and where to invest additional resources. I can’t recommend it highly enough.”
Brian Elliott
Custom Project
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- Free scoping call — no commitment
- Fixed-price or retainer options available
- Transparent deliverables & timeline
Work with Tomas
Lead Generation Expert